Watch the video here.
This is VISCO…
Pedro, our Business Developer, identified a gap in our portfolio: no packaging case. So he shared it with Eduarda, our Head of Marketing.
Eduarda looked at the market, chose skincare — a category projected to grow from $162 billion in 2025 to over $222 billion by 2030 — and started studying references.
Most of what she found was the same: clean whites, minimal color, heavy blues. Saturated in every direction.
So Eduarda went back to the product itself. Care, cleansing, natural, glow, water. And then: viscosity. That's where the name came from.
One question anchored everything: what would I actually want to consume?
That question became VISCO.
Not another clean-girl minimal brand, or another glow-and-droplets campaign.
VISCO treats water as a design material. Viscosity, surface tension, refraction, drip. The physics of liquid as creative territory.
Eduarda brought the direction to JP with one challenge: use the element of water without being literal.
Take a look..
